Guadalupe is currently an Associate Creative Director at MATTE Projects in New York, where she oversees work for SKYLRK (Justin Bieber), Disney, Lululemon, HYBE, Amazon Studios (Legally Blonde) and more. The role spans brand campaigns, visual identities and integrated work across digital, out-of-home and experiential. She conceives pop-ups and live brand experiences, partnering with experiential designers to turn each brand world into a physical space. She also leads pitches and new business, steering concept development and client presentations from first brief to final delivery, and mentors the creative team day to day.