about

GUADALUPE

process

about

process

GUADALUPE

thinking

Every project starts with an idea worth building a world around. As Associate Creative Director at MATTE Projects in New York, I lead concepts from the first brief through pitch and presentation, shaping campaigns and identities rooted in culture.

making

This is where ideas become real. Shoots, social content, OOH, pop-ups and live brand experiences, built alongside experiential designers and a creative team. Along the way I’ve made work for Savage x Fenty, Fenty x Puma, Tommy Hilfiger, Reebok, Amazon Studios, Disney, Lululemon and SKYLRK.

black flat screen computer monitor on brown wooden desk
Modern living room with white sofa and large window.

services

type

CREATIVE DIRECTION

brand identity

Web Design & development

brand guidelines

PHOTOGRAPHY

focus

concept

structure

execution