role
At General Idea, Guadalupe led art direction for global fashion and lifestyle brands including Tommy Hilfiger, Fenty x Puma, Reebok, and Savage x Fenty. Her work spanned social-first campaigns, visual identities, and concept development for major brand moments, product drops, and cultural activations. She directed still-life and lifestyle shoots, built AI-driven visual worlds and campaign mockups to accelerate ideation, and designed high-impact pitch decks for new business and global presentations. She also served as a social photographer on select campaigns and collaborated closely with strategy, production, and account teams to deliver integrated creative across digital, OOH, and experiential.
Services
Art Direction
BTS Photography
Web Design
Social Strategy
TEam
Ken Tokunaga
Shibo Chen
Guadalupe Stewart
Savannah Kodish & Treat Swarstad
overview
General Idea is a global creative agency with offices in New York, Los Angeles, and London, specializing in brand storytelling, creative strategy, and integrated campaigns for fashion, beauty, and lifestyle brands. The agency partners with clients to develop distinctive brand worlds, campaigns, and visual identities that live across digital, experiential, and emerging platforms. Known for blending strategic thinking with high-impact design, General Idea creates culturally relevant work that connects brands to audiences through bold creative direction and innovative visual experimentation.
Location
New York, NY