Guadalupe Stewart played a key creative role across multiple FENTY x PUMA campaigns, including the January and March activations. She contributed to event concepts and art direction, provided on-site creative support during shoots, and captured behind-the-scenes photography that became part of the brand’s social strategy. For FENTY Barbados 2025, she served as the sole creative, leading the project from concept to execution—developing the campaign logo, designing all branded assets, and producing episodic social content in a game show-inspired format. She also acted as lead photographer and content creator during the influencer trip. The campaign was a major success, selling out immediately.